Open Assessment · CPM-F
Product Management Foundations
Twenty questions at the level of the CPM-F certification exam, on the shared language of product: role, customer, market, discovery, solution, delivery and life cycle.
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Not the certification exam
Separate questions, never reused in the exam.
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Sample questions
Two questions from this practice test, in the same style as the certification exam. Answer before opening the explanation.
Question 1
The customer development model organises the learning about the problem into four stages. In which of them is the team still raising hypotheses about who has the problem and how it shows up, and where the free generation of ideas is therefore more frequent?
- Customer discovery, when it is still under investigation who has the problem and how it appears.
- Customer validation, when it is confirmed that a repeatable selling model exists.
- Customer creation, when demand is built beyond the first adopters.
- Company building, when the structure goes from exploratory to operational and scalable.
Show answer and explanation
Correct answer: A. Customer discovery, when it is still under investigation who has the problem and how it appears.
The first stage is exploratory by definition: nothing has been confirmed and the cost of proposing a wrong hypothesis is still low. The following stages exist to confirm, to widen and then to organise the operation, and raising new hypotheses there instead of testing the existing ones wastes the work already done.
Question 2
What is the correct sequence of the stages of the product life cycle?
- Introduction, maturity, growth and then decline.
- Introduction, growth, maturity and then decline.
- Growth, introduction, maturity and then decline.
- Maturity, introduction, growth and then decline.
Show answer and explanation
Correct answer: B. Introduction, growth, maturity and then decline.
The product enters the market, gains adoption, settles and then loses ground. Maturity can only come after growth, because it is the point at which the adoption curve stops rising. Any order that puts maturity or growth before introduction describes a product that already existed before it was launched.