| Who it is for | You have just taken over a product | You already manage a product and decide under constraints | You already answer for results beyond your own team | You have already shipped an AI feature | You design and interpret experiments | You decide what goes into the product plan | You work inside a flow | You negotiate with external customers | You answer for the experience | You run it without a design background |
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| Domains | - The product manager role
- Customer, user and persona
- Market, competition and segmentation
- Discovery and validation
- From idea to solution
- Agile work and delivery
- Product life cycle and metrics
| - Product strategy and vision
- Market, competition and positioning
- Value proposition and scope decisions
- Customer, segment and journey
- Prioritisation, backlog and delivery
- Metrics, goals and product performance
- Product life cycle and release decisions
| - Product strategy and competitive positioning
- Portfolio and investment allocation
- Product economics and business results
- Product organization design
- People leadership and succession
- Executive influence and board communication
- Governance and product system operation
| - Discovery and opportunity framing
- Feasibility and approach selection
- Data, context and privacy
- Quality evaluation
- Experience under uncertainty
- Inference economics
- Launch and monitoring
- Governance and responsible use
| - Experiment design
- Metrics, instrumentation and unit of aggregation
- Sizing, sensitivity and duration
- Threats to validity
- Analysis and interpretation of results
- Methods without full randomisation
- Decision and experimentation programme
| - Problem framing and opportunity definition
- Quality, sufficiency and independence of evidence
- Collecting from people: interviews, observation and response bias
- Participant selection and representativeness
- Demand signals, willingness to pay and false positives
- Deciding under uncertainty: proceed, pause or drop
- Discovery as a continuous operation
| - Fundamentals and principles
- Visualisation and system design
- Flow and work limits
- Metrics and predictability
- Classes of service and prioritisation
- Cadences and roles
- Adoption and evolutionary change
| - Fundamentals of negotiation
- Preparation and planning
- Styles and self-knowledge
- Influence and persuasion
- Communication, listening and emotion
- Running the table
- Conflict, power and relationship
| - Fundamentals of customer experience
- The customer journey
- Touchpoints
- Metrics and indicators
- Data, information and capabilities
- A customer-centred culture
- The strategic people cycle
| - Fundamentals and mindset
- Framing the challenge
- Immersion and research
- Synthesis and definition
- Ideation and co-creation
- Prototyping
- Testing, decision and implementation
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