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PMCert

Tools

Create personas from evidence

From interview to persona without inventing the customer: each tool uses what the previous one produced.

The flow

  1. Prepare the interview questionsChoose the goal, the topic and the duration and get a ready script with no leading questions.User interview questions generator
  2. Recruit the right peopleSet the profile, criteria and quotas and get screening questions ready for your form.User research screener
  3. Build the personaTurn what you know about your audience into a persona card ready to share with the team.Persona generator
  4. Map what they think and feelOrganise what the persona thinks, sees, hears, says, suffers and wants in a canvas ready for the team.Empathy map
  5. Draw the journeyBuild the journey map stage by stage and see on the emotion curve where the experience breaks down.Customer journey map generator
  6. Write the job they want doneDescribe the progress the customer wants to make and what pushes, pulls or holds back a switch.Jobs to be done canvas