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PMCert

Tools

Define the product strategy

Size the market, understand the competition, choose where to play and turn the choice into measured objectives.

The flow

  1. Size the marketTotal, serviceable and obtainable market by both methods, with the assumptions written out.TAM SAM SOM calculator
  2. Compare competitorsWeighted criteria, scores from 1 to 5 and the ranking with your product’s position in plain sight.Competitor matrix
  3. Cross strengths and threatsStrengths, weaknesses, opportunities and threats in one matrix, with cross strategies ready to discuss.SWOT analysis
  4. Write the visionFrom the audience and their need to a short vision the team can repeat.Product vision generator
  5. Position the productAudience, need, category, difference and proof in one sentence, with the alternatives alongside.Positioning statement generator
  6. Build the business modelNine blocks on one page, with coherence warnings and the riskiest assumptions in order.Lean Canvas
  7. Set the OKRsQualitative objective, key results with baseline and target, checks and a scoring guide in one document.OKR generator