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PMCert

Tools

Measure the product

Choose the metric that guides you, link it to the levers and track funnel, retention, satisfaction and product economics.

The flow

  1. Build the metrics treeConnect the metric that sums up product value to the metrics and actions the team can move.Metrics tree
  2. Pick signals with HEART or AARRRFrom the goal for the user to the number that shows whether it is being reached, dimension by dimension.HEART and AARRR metrics
  3. Read funnel and retentionStep-by-step conversion, the biggest drop highlighted and a retention curve with a plain reading.Funnel and retention calculator
  4. Measure satisfactionThe three customer experience indicators with the margin of error that says how much the number can still vary.NPS, CSAT and CES calculator
  5. Do the LTV and CAC mathsWhat a customer is worth, what it costs to win one and how many months it takes to get the money back.LTV and CAC calculator
  6. Test product market fitThe "very disappointed" question, with a confidence interval and the full questionnaire ready to copy.Product-market fit survey