Tools

Tools for product leaders

Neutral, well-made templates to standardise the team without buying software.

• OKR generatorQualitative objective, key results with baseline and target, checks and a scoring guide in one document.Strategy
• Metrics treeConnect the metric that sums up product value to the metrics and actions the team can move.Strategy
• Positioning statement generatorAudience, need, category, difference and proof in one sentence, with the alternatives alongside.Strategy
• Working backwards press releaseTell the launch story before the product exists and see whether it convinces.Strategy
• LTV and CAC calculatorWhat a customer is worth, what it costs to win one and how many months it takes to get the money back.Metrics and experimentation
• Product decision recordDocument why the team chose a path, so the decision can be reviewed on the facts.Prioritisation