Tools for students and teachers
Practical exercises to apply theory in class, with a ready example and export.
- Persona generatorTurn what you know about your audience into a persona card ready to share with the team.Market and discovery
- Customer journey map generatorBuild the journey map stage by stage and see on the emotion curve where the experience breaks down.Customer experience
- Jobs to be done canvasDescribe the progress the customer wants to make and what pushes, pulls or holds back a switch.Market and discovery
- SWOT analysisStrengths, weaknesses, opportunities and threats in one matrix, with cross strategies ready to discuss.Strategy
- Value Proposition CanvasThe customer profile on one side, the value map on the other, and the fit between them in plain sight.Strategy
- Lean CanvasNine blocks on one page, with coherence warnings and the riskiest assumptions in order.Strategy